No surprise, really. Thom Browne is considered by many to be the groundbreaking designer of our time. And considering his style, you either love it or you don't. It seems that GQ fits into the former.
I don't know how I feel about the choice. On one hand I appreciate the clean, simplified lines of his more traditional 'everyman' wardrobe (his horrid runway outfits are another story). On the other I despise the 'too short, too small' look he has going. It's like the 1960s all over again, but shrunk to undesirable levels.