A Bold Look for the Summer

It's that time again: Summer.  Warm weather, outdoor activities, BBQing with friends and family, cruisin' around in cars with the windows rolled down.  It's a great time of the year.  But it can get really hot.

How did guys stay cool and stylish back in the 1940s?  The following images from a 1948 "Look" magazine (64 years ago, when the "Bold Look" officially began) answers that question.  And interestingly enough there was a bit of a debate about it.

click images to enlarge

Cover:

Article Page 1:

Article Page 2:

Article Page 3:

Article Page 4:

Article Page 5, the "Aztec" inspired clothing is rather wild:

Article Page 6, I'll take one of everything, please:



Where do I stand in the debate about summer material?  Do I prefer loosely woven fabrics or light-weight tightly woven fabrics for warm weather? 

I like loosely woven materials, like linen.  I find that allowing air to flow through a garment makes it much cooler than a light-weight tightly woven material.  For example, I have a heavy-weight three-piece tweed suit that is super warm in the winter.  Even so, its tweed material is surprisingly loosely woven and at times will allow a gust of wind to cut through.

Your experience may differ along with your preference, but that has been my observation.